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AI Writings, Digestible

Relevant resources and writings around AI, workflow and general good practices
  • 4 min read

You’d vet a freelancer harder than you vet your AI tools.

Before you embed a third-party AI tool into a client workflow, it helps to ask what an investor would ask before writing a cheque.
  • Strategy
  • 5 min read

The thirty-minute exercise to know where AI belongs

Before any tool, vendor, or pilot, there is one simple exercise that shows you exactly which parts of your business are worth automating first.
  • AI Readiness
  • audio
  • 5 min read

Who Owns AI in Your Business Right Now

The Chief AI Officer is a new title for a job that already exists in most businesses. The interesting question is who is quietly doing it without the mandate.
  • Strategy
  • 5 min
  • Perspective
  • audio

Skill or Agent? You Already Know, You Just Haven’t Noticed

There is a point where working with AI turn by turn quietly stops being the right shape for the task....
  • 9 min
  • Perspective
  • audio

The quiet cost of plausible work

AI has made it easy to produce work that looks finished. The question worth sitting with is who now carries...
  • 4 min
  • Strategy

Which task rebuilds itself every Thursday

Multi-agent workflows are having a moment. For most small agencies, the useful question is much smaller and much closer to...
  • 4 min
  • Strategy
  • audio

An AI tool is not the same as an AI process

Most organisations have added AI to their workflows. Fewer have built one. The difference shows up quietly, but it shows...
  • 5 min
  • Strategy

When AI gets it wrong, who makes the call?

AI can process faster than any team. But a crucial question to ask is who owns that moment when it...
  • 4 min
  • Behind the Build
  • audio

Behind the Build 001: The tool nobody planned, that is used the most

We built an agent that reads packaging drafts, checks the claims against compliance guidelines, and flags what needs a second...
  • 4 min
  • AI Readiness

Those winning with AI know what they want before hand

Productivity gains from AI are real. But the businesses capturing them aren't the ones with the most tools....
  • 6 min
  • AI Readiness

The workforce readiness AI question

Most businesses are measuring AI readiness by how many tools is adopted. That is the wrong measure, and why little...
  • 4 min
  • AI Readiness

The businesses that quietly got on with it

A US Federal Reserve survey found nearly half of small businesses are already seeing real gains from AI....
  • 4 min
  • Strategy

The gap between buying AI and getting results from it

Most organisations have adopted AI tools. Far fewer have seen meaningful results. The difference isn't effort or budget, it's structure....
  • 4 min
  • Strategy

The decisions you keep, and the ones you can let go

Autonomous AI agents can run your business while you sleep. The more useful question is which decisions you actually want...

Behind the build

Every agent starts somewhere ordinary, usually a task nobody enjoys and nobody thought to fix. Behind the Build is where we tell those stories honestly, including the parts that didn’t work the first time.

Behind the Build

  • 4 min read

Behind the Build 001: The tool nobody planned, that is used the most

We built an agent that reads packaging drafts, checks the claims against compliance guidelines, and flags what needs a second look before anything ships.
  • Behind the Build
  • audio