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Strategy

AI decisions are business decisions. These pieces sit at that intersection, where the technology question becomes a question about how you work, what you prioritise, and what kind of business you’re building.

  • 4 min read

You’d vet a freelancer harder than you vet your AI tools.

Before you embed a third-party AI tool into a client workflow, it helps to ask what an investor would ask before writing a cheque.
  • Strategy
  • 5 min read

Who Owns AI in Your Business Right Now

The Chief AI Officer is a new title for a job that already exists in most businesses. The interesting question is who is quietly doing it without the mandate.
  • Strategy
  • 4 min read

Which task rebuilds itself every Thursday

Multi-agent workflows are having a moment. For most small agencies, the useful question is much smaller and much closer to home.
  • Strategy
  • 4 min read

An AI tool is not the same as an AI process

Most organisations have added AI to their workflows. Fewer have built one. The difference shows up quietly, but it shows up consistently.
  • Strategy
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  • 5 min read

When AI gets it wrong, who makes the call?

AI can process faster than any team. But a crucial question to ask is who owns that moment when it doesn't get it right?
  • Strategy
  • 4 min read

The gap between buying AI and getting results from it

Most organisations have adopted AI tools. Far fewer have seen meaningful results. The difference isn't effort or budget, it's structure.
  • Strategy
  • 4 min read

The decisions you keep, and the ones you can let go

Autonomous AI agents can run your business while you sleep. The more useful question is which decisions you actually want to hand over.
  • Strategy